Google has recently unveiled the latest data on top Halloween costume searches in the US through an update to their Halloween Frightgeist website.
Halloween Frightgeist, powered by Google Trends, showcases popular costume ideas. This data can be incredibly useful for marketers in related fields aiming to target last-minute shoppers with high-value products.
With two weeks remaining until Halloween, there’s still time for one last marketing push before the season concludes. The data provided is focused on searches within the United States, and users can delve deeper into city and state-specific information.
For instance, businesses and marketers in the Santa Barbara area might be intrigued to find that the most searched costume is inspired by the 1980s. Local retailers can take advantage of this by promoting ads for retro-themed products.
Here are the top Halloween costume searches for this year based on Google Trends data:
Top Halloween Costume Ideas in 2022
Top 20 Costume Ideas Overall
- Witch
- Spider-Man
- Dinosaur
- Stranger Things
- Fairy
- Pirate
- Rabbit
- Cheerleader
- Cowboy
- Harley Quinn
- Clown
- Vampire
- 1980s
- Hocus Pocus
- Pumpkin
- Chucky
- Doll
- Angel
- Batman
- Bear
For more data, check Google’s complete list, which includes over 100 costume ideas. By clicking on any of the costumes, users can obtain additional information, such as the most popular search locations.
If you wish to see what’s trending in your state, you can switch the view from ‘Nationally’ to ‘Locally’ at the top of the screen. Alternatively, you can use the ‘Costume Map’ feature and hover over different states for more information.
Source: Google
Featured Image: Screenshot from Halloween Frightgeist, October 2022.
